Corporate Birthday Cards
Whether they admit it or not, most people feel special when their birthday is remembered. Friends and family usually send one another birthday cards or gifts. But many businesses do not send them to employees and clients, and they are missing out on an opportunity to build good will and loyalty.
Some businesses do give birthday cards to their employees. They realize that it is great for morale because it makes the employees feel important and remembered. It also shows appreciation in an inexpensive but well-received way.
A large number of businesses do not send their clients birthday cards because they do not know when their birthdays are. This can be remedied by asking them to fill out an information card or sheet when you begin working with them. It's a good idea to make it voluntary unless it is required by law, because some people do not wish to give out any unnecessary personal information. But if they willingly give you their birth date and address, they shouldn't object to receiving a birthday card from you.
Birthday cards to clients should include your company's logo and contact information to keep them fresh in their minds. Including a coupon, sample, or discount voucher is an inexpensive way to give them birthday gifts that will be greatly appreciated. You might also wish to add a personalized message to make the cards extra special.
Corporate birthday cards are a great tool in building a rapport with employees and clients alike. There will probably be no hard feelings if they don't receive a card from you, but they will likely be flattered if they do and you can be sure that they will remember you with good feelings about your thoughtfulness. Because it is so rarely done, sending corporate birthday cards is a sure fire way of being remembered in a positive way.
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